As highlighted by Blue Label Packaging in their article “What Does Die Cut Mean?,” die cutting is a vital fabrication process used in label printing and packaging to create custom shapes and designs that make products stand out. Understanding the basics of die cutting helps in designing unique, effective packaging solutions.
In printing, die cutting involves using specialized machines and metal tooling—called dies—to cut, form, and shear materials like label stock into custom shapes. Think of the die as a sophisticated version of a cookie cutter, designed to precisely cut out labels while removing the excess material, known as the matrix. The ‘die line’ marks where the cut will occur and is typically shown as a bold line in design proofs.
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Article with all rights reserved, courtesy of Blue Label Packaging —- https://www.bluelabelpackaging.com
